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went

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The Anatomy of a Deceleration: How BigCommerce (Commerce.com) Went From Market Darling to a Cautionary Tale of B2B SaaS

7 Min Read

Executive Overview In the high-stakes arena of enterprise software, few cautionary tales are as stark or instructive as the trajectory of BigCommerce—recently rebranded as Commerce.com under the ticker CMRC. Six years ago, the narrative surrounding the…