Beyond the Transaction: How Identity Resolution and Connected Customer History Are Redefining Performance Marketing Strategy
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Executive Overview Performance marketing is confronting an operational threshold. For over a decade, digital acquisition and retention strategies have been driven by transaction-level data feeds. Modern advertising platforms ingest highly detailed…
Security Lapse Exposed Klaviyo Customer Passwords and Sign-Up Data to Big Tech Trackers for Over a Year
Executive Overview In a glaring reminder of the hidden dangers lurking within modern web infrastructure, newly revealed security research has uncovered a severe configuration flaw at marketing technology giant Klaviyo. For a period spanning at least a…
Major Cyberattack on Logistics Giant Ceva Exposes European Supply Chains and Customer Data
Executive Overview In an escalating wave of cyber threats targeting global supply chain infrastructure, Ceva Logistics—one of the world’s largest shipping and logistics conglomerates—has confirmed a significant security breach. The cyberattack has…
