The Shift from Handoff to Harness: Why Context is the New UX Deliverable in the Age of Generative AI
Executive Overview The fundamental output of user experience (UX) research and design is undergoing a tectonic shift. For decades, the industry’s currency was defined by static human-facing artifacts: polished personas with stock photography,…
The Death of the Production Moat: How Generative AI is Forcing Content Marketing Agencies to Pivot or Perish
Executive Overview For nearly two decades, the content marketing agency model rested on a straightforward premise: scale required headcount. Agencies built formidable moats around their production capacity, offering clients armies of copywriters, graphic…
The AI Dating Gold Rush: How Generative Companions are Rewriting Affiliate Marketing
Executive Overview For over a decade, the dating vertical has remained an unyielding cornerstone of the global affiliate marketing ecosystem. Seasoned media buyers and performance marketers know the familiar playbook: high-volume sign-ups, tiered token…