Bridging the GTM Divide: Why 87% of SMB Teams Are Struggling with Sales and Marketing Alignment—and How to Fix It
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By Josh Gallant | Updated July 21, 2026 Executive Overview Sales and marketing misalignment rarely presents itself as a clear, easily solvable strategy problem. Instead, it masks itself as operational noise: "qualified" leads generated by…
The Conversion Imperative: Why Top Marketing Teams Are Abandoning Traffic Chasing for Optimization
By Josh Gallant Updated on August 6, 2025 9 min read Executive Overview The brutal, unvarnished truth of modern digital marketing is as simple as it is expensive: driving targeted traffic to landing pages costs a small fortune, and acquisition costs…
